Our founder Jodi used her passion for oral hygiene, sustainability and research to craft a brand that eliminates the need for waste in everyday oral care. When it occurred to Jodi that floss lacked an eco-friendly floss alternative and a well-designed zero waste container for people to use, she and her husband decided to get to work. After many late nights researching and collaborating with friends, family & their local community, they developed a product that would positively benefit people’s smiles and the planet. This shocking statistic drives us to continue spreading awareness about the large environmental impact one small habit like flossing can make. When you decide to take the step to eco-friendly flossing, you are making a mindful purchase that positively impacts people and our planet.